Distribution of the Verizon Connect Fleet Trends Report
Verizon Connect is an international leader in the areas of fleet automation and optimization using advanced GPS monitoring and analysis solutions. The company is present in 15 countries and has more than 3,500 employees. In 2022, we realized for Verizon Connect the creative distribution of its annual fleet technology report to more than 1,100 contacts.
The Problem
Verizon Connect approached us to execute a creative distribution of the FleetTrends 2022 report to more than 1,100 people from companies across Europe. The project included printing and mailing the physical reports in 8 languages, designing branded envelopes and letters addressed to the recipients.
„Technologiczne Trendy Flotowe w Europie” is an annual report issued by Verizon Connect on changes and trends in fleet technology. The material is compiled on the basis of surveys sent to hundreds of fleet industry professionals and managers. It contains valuable information on current trends and the benefits of fleet technology in various European Union countries and industries. In addition to the collective report for the whole of Europe, local data for individual countries is also being compiled.
The scale of the project, as well as the need for a relatively quick turnaround, was a considerable challenge here. In order to draw the audience’s attention to the most important data and present it in a more interactive way, as well as to more easily measure interest in the report, we proposed expanding it to include a digital aspect.
The Solution
After analyzing Verizon Connect’s needs, we proposed a two-pronged implementation of the project, including both traditional mailing of the report and digital distribution.
For the client’s designated contacts from 9 countries (Belgium, France, Spain, the Netherlands, Germany, Poland, Portugal, the UK and Italy), we prepared packages in their native language, in a specially designed envelope with a pan-European version of the report and a letter addressed specifically to the recipient.
At the same time, we began work on the fleet2022.eu website – a virtual platform where each recipient of the “Fleet Technology Trends in Europe” report could access additional information and statistics on fleet trends and technologies in their country. Access to this data required entering a short code on the site, included in a letter included in the physical shipment.
The platform was a demo of the Verizon Connect Reveal solution – the interface was based on the company’s real-world software and allowed users to see its most important features, such as notifications about road events, driver data and vehicle statistics. To increase the visual appeal of the site, we used animated, three-dimensional elements (such as moving vehicles in the background graphics) realized in WebGL technology.
In order to interest the audience in the upcoming report and its contents, we have prepared a a series of dedicated mailings, which were distributed at various stages of the project:
- on the day the report was sent
- shortly before the shipment arrived
- on the day the shipment arrived
- a week after the report was delivered, as a reminder
Each mailing included a link to a page with a virtual dedicated report (accessible by entering a code) – but even before receiving the package, the recipient could see an animated map with a simulation of the route the report would take before reaching its destination – referring to similar features in Verizon Connect solutions. The vehicle’s movement was simulated based on real data on acceptable speeds on road sections downloaded from the Google Maps API.
The Outcome
The 2022 edition of the “Fleet Technology Trends in Europe 2022” report was successfully delivered to more than 1,100 recipients from companies in 9 European Union countries – a large part of whom were people in companies that are not yet using Verizon Connect solutions, and where such solutions could bring tangible benefits.
- Successful distribution of the report to more than 1,100 recipients
- Increased awareness of potential customers about the benefits of GPS monitoring for fleets
- Verification of leads most interested in the report through digital activities
The report focused on the advantages that fleet technologies bring to businesses. With this edition of the report, audiences learned about the most popular technologies and how GPS monitoring from Verizon Connect can increase savings, productivity and make fleet management easier. Two-channel communication about the material helped increase the likelihood of Verizon Connect’s message reaching potential customers.
The virtual version of the report gave recipients of Verizon Connect’s report a valuable dose of information about trends in their local market – and by using analytical tools such as Hotjar and Google Analytics, it allowed our client to verify which companies in their potential customer base are most interested in telematics solutions.
Let’s talk!
Interested in discovering how we can aid your brand through our digital marketing services? Simply complete the short contact form, and we will promptly reach out to discuss the details.