{"id":2808,"date":"2025-01-22T16:47:52","date_gmt":"2025-01-22T15:47:52","guid":{"rendered":"https:\/\/sarota.digital\/?post_type=case-study&p=2808"},"modified":"2025-10-07T18:39:22","modified_gmt":"2025-10-07T16:39:22","slug":"grajzoled-jak-przekonalismy-graczy-do-monitorow-oled","status":"publish","type":"case-study","link":"https:\/\/sarota.digital\/en\/case-study\/grajzoled-jak-przekonalismy-graczy-do-monitorow-oled\/","title":{"rendered":"#GameWithOLED: Driving OLED Monitor Adoption Among Gamers"},"content":{"rendered":"\n
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#GameWithOLED: Driving OLED Monitor Adoption Among Gamers<\/h1>\n\n\n\n
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How do you showcase OLED’s gaming superiority online? We leveraged the one OLED screen most gamers already own \u2013 their smartphone. The result? A 130% surge in monitor sales.<\/p>\n\n\n\n

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Ad campaigns<\/a>, <\/span>Development<\/a>, <\/span>Web design<\/a><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<\/div>\n<\/div><\/div>\n\n\n\n
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The Challenge<\/h2>\n\n\n\n
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Showing gamers how OLED monitors revolutionize gaming experiences. Promoting the affordable AGON PRO OLED monitor.<\/p>\n\n\n\n

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While OLED technology has becomxe commonplace in smartphones and increasingly affordable in TVs, it remains relatively new to PC gaming.<\/p>\n\n\n\n

For years, OLED gaming monitors were financially out of reach for most users. The AGON PRO AG276QZD changed this paradigm by offering OLED technology at an accessible price point, allowing gamers to experience its benefits without breaking the bank.<\/p>\n\n\n\n

Our mission was twofold: promote the AGON PRO AG276QZD \u2013 one of the market’s most budget-friendly OLED gaming monitors \u2013 and demonstrate why OLED technology represents a quantum leap in gaming visual quality, comparable to the introduction of ray tracing.<\/p>\n\n\n\n

We faced a fundamental problem: how do you showcase OLED’s superior image quality over the internet when viewers are using standard monitors? Traditional marketing materials fell short since they couldn’t convey the true difference in display quality.<\/p>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n

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Our Solution<\/h2>\n\n\n\n
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Unlocking the world of OLED technology with smartphones.<\/p>\n\n\t<\/div>\n\n\n\n

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The answer was hiding in plain sight. Most of our target audience already owned an OLED screen \u2013 their smartphone. Even mid-range phones now feature OLED displays, giving us an innovative way to demonstrate the technology’s benefits firsthand.<\/p>\n\n\n\n

We built a campaign around this insight, developing a platform that transformed users’ smartphones into personal OLED demo stations, supported by targeted digital advertising and strategic partnerships with tech influencers.<\/p>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n\n\n

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Interactive Website<\/h4>\n\n\n\n
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We created a website for gamers and tech enthusiasts that allowed them to fully understand the visible differences between OLED and non-OLED displays.<\/p>\n\n\n\n

Both desktop and mobile versions of the site enabled users to compare video clip quality between their LED monitor and OLED smartphone. The site automatically detected the user’s smartphone model and verified whether their screen used OLED technology. After completing the interactive experience, users were directed to AG276QZD product pages on selected e-commerce sites.<\/p>\n\n\t<\/div>\n\n\n\n

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  • An interactive OLED Experience tool that automatically detected the visitor’s screen type<\/li>\n\n\n\n
  • For PC users: QR code-enabled comparison between monitor and phone displays<\/li>\n\n\n\n
  • For mobile-only users: specially prepared comparative videos<\/li>\n\n\n\n
  • An intuitive interface highlighting image quality differences<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n
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    Reaching gamers through Google Ads and Meta Ads<\/h4>\n\n\n\n
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    We generated traffic through an advertising campaign on Meta platforms (Facebook and Instagram). We utilized available targeting options to reach users interested in monitors, gaming equipment, and the latest technologies.<\/p>\n\n\n\n

    These efforts were complemented by a Google Ads campaign, which helped us reach people actively searching for OLED monitors. We also implemented remarketing strategies, targeting ads to users who had previously interacted with our website and campaigns.<\/p>\n\n\t<\/div>\n\n\n\n

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    • Precisely targeted ads on Meta Ads and Google Ads<\/li>\n\n\n\n
    • Messaging built on three pillars: gaming evolution, monitor specifications, and ideal entry-level OLED monitor<\/li>\n\n\n\n
    • Creative assets featuring game visualizations in consistent AGON PRO visual identity<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n
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      Building OLED trust with media and content creators<\/h4>\n\n\n\n
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      To expand the campaign’s reach and strengthen educational messaging, we partnered with key technology media outlets and content creators. Articles and product reviews were published in leading Polish tech media: Telepolis, IT Hardware, PurePC, and Android.com.pl.. <\/p>\n\n\n\n

      We simultaneously produced video projects with popular creators \u2013 Video Blog Tech (100K subscribers) and Ziemniak (1.09M subscribers), who directed their audiences to our website.<\/p>\n\n\t<\/div>\n\n\n\n

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      • Publication of articles and reviews in leading technology media outlets<\/li>\n\n\n\n
      • Projects with high-subscriber channels: Video Blog Tech and Ziemniak<\/li>\n\n\n\n
      • Redirects to the campaign website from content creators<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n
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