RES Report – The Energy of the Green Tomorrow
We were pleased to support Oferteo in designing a 57-page report on RES trends in the Polish construction industry. In cooperation with the research agency, we asked more than 350 Poles about their experiences with installing photovoltaics and heat pumps in their homes.
RES trends among Poles – how do we build modern homes?
We asked the Polish people why they decide to use RES in their homes, what the implementation process looked like and what difficulties they faced on the construction site.
Creating valuable content is of paramount importance to a company’s visibility, both in PR and online marketing. Data is extremely useful for communication, but in addition to getting it right, proper presentation is also key. Our long-time client, Oferteo, commissioned us to carry out the “Energy of Green Tomorrow” report – from preparing the assumptions and conducting the survey to developing a version of the report ready for publication.
In cooperation with the research agency, we interviewed more than 350 Poles, during which we asked them whether they had implemented RES in their homes and for what purpose. We asked both about the difficulties of installing photovoltaics and heat pumps in homes, but also about the benefits of such an undertaking. We collected the finished data, edited and compiled it in the graphic form of an e-report, taking care of the content and graphic layer of the material. As part of our activities:
- we developed the content of the report based on the results of the survey
- we prepared the key visual of the report consistent with the client’s visual identity,
- our copywriters set the tone and language of the document,
- We made sure that the final document was approachable and visually attractive.
The finished document was made available on Oferteo.pl, and next used in marketing and PR activities.
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