Animated Videos of SAPPHIRE NITRO+ and PURE Graphics Cards
We have collaborated with SAPPHIRE Technology on many occasions in the area of digital marketing, and our cooperation was especially fruitful when it comes to video projects. One such project were animations presenting the SAPPHIRE NITRO+ and SAPPHIRE PURE cards in 2023.
An animated look at SAPPHIRE NITRO+ and PURE
Animated videos showcasing NITRO+ and PURE series graphics cards – presenting a technical product in an accessible, attractive way.
43 000
views on YouTube
13 000
views on Instagram
We were tasked with creating two animated trailers for the SAPPHIRE NITRO+ and SAPPHIRE PURE series graphics cards that would pique the interest of viewers and effectively present the features of this hardware – including the most visual ones, such as RGB backlighting.
Computer hardware can be schematic and complicated. Animated videos are a way to present such products from a different perspective. In the case of this project, by combining an effective visual message with an accessible explanation of key features and functions, we show graphics cards in a new, more understandable and impressive light.
Our activities included:
- conceptualizing and developing scripts for both videos, taking into account the key features and advantages of the graphics cards,
- coordination of the production process, including suggesting corrections, consulting preview versions with the client, selecting texts and sound
- We produced two animated videos that were published on the client’s YouTube channel, as well as a vertical version for use on Instagram Reels
We made two animated videos that were published on the client’s YouTube channel, as well as a vertical version for use as Instagram Reels.
In the case of animated projects, at the initial stage of coming up with a concept, we often support with AI-generated graphics to rearrange for the client what the style and effects of the final video could look like. Later, we work on quick-to-render versions of the video (still without the final effects and details) to determine how the camera should behave, where to place text and how long each scene should be.
Finally, after we get an approval for the pre-rendered previews, we prepare the final films. Below are the final videos produced as part of this project:
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